Saturday, January 11, 2014

It is one of the results of a survey of 12,000 consumers by GfK and Shopping2020. In 2020, the orie


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Additional sales due Slankie actions on the shop floor
It is one of the results of a survey of 12,000 consumers by GfK and Shopping2020. In 2020, the orientation and purchase of goods and services millard refrigerated is a cross-media experience, according to the study. It is estimated that by that time, about 52 percent of purchases are made online. Now that's still 17 percent. Consumers are open to new initiatives and see a lasting added value of both the physical and the online channel.
Supermarkets The vast majority of consumers expects still going to try on and buy from Clothing & Accessories (88%), Sporting Goods (86%), Shoes, millard refrigerated Personal Lifestyle (83%) to the store. 2020 Also for groceries (83%) remains fresh store or supermarket in 2020 to play a major role, consumers expect. Consumers expect millard refrigerated for some categories such as Cars (41%), event tickets (40%) and insurance (37%) no longer will go. Physical location in the future Also Package (36%) and telecommunications (31%) will not be bought millard refrigerated by some consumers at a physical location.
Personal approach A high percentage of 73 percent of consumers in 2013, is willing to share with the (web) shop online. Personal information At the same time wants to only 13 percent of online shoppers that shop will be tailored to his or her personal preferences. Jorij Abraham, Program Manager Shopping2020, explains: "The consumer is somewhat contradictory: he is willing to share data, but is not yet ready for a personal line driven (store) shop visit." By sharing data consumers the future in a physical store to be recognized, for example, by the mobile devices and wearables that they carry. 16 percent of participants already now entering a store like wanting to be recognized and needs a personal shopping experience with an employee. Furthermore, millard refrigerated 7 percent to be wanting to have a personal shopping experience, but rather through his mobile device.
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