The timing of the virtual supermarket china anne mcclain bio (II) 'ELBLOGDECANALSONDEO
In 2007, an article appeared in the Wall Street Journal, "A Virtual View of the Store Aisle", in which they talked about using that Kimberly-Clark had made the 3D computer representation to simulate a space trade as a tool for business research and development, allowed china anne mcclain bio many technology professionals knew who had actually been present for two decades. Companies like Procter & Gamble, Goodyear had Intel or experimenting with various types of computer simulation since the early 90s, and Professor Raymond china anne mcclain bio Burke, a professor at the School of Business at Indiana University, he started working with virtual environments and the late 80.Ya heavily into the second decade of 2000, we can say that the virtual supermarket and especially its online version is becoming a standard in both the field of market research and in planning retail. The reason? Before the existence of this tool, shopper research projects required mount "theaters of purchase", Studies in physical environments in which the behavior of shoppers watched in context "from behind a mirror." And although this type has been dynamic and effective, its high cost and slow drawing conclusions method makes it unsuited to the demands china anne mcclain bio of the current script.
It is a fully customizable china anne mcclain bio online virtual trading environment, built to the respondents "buy" in a competitive context (packagings can compare prices, sizes, china anne mcclain bio brands) china anne mcclain bio in the same way they would in a real setting. Participants can select and buy with a single click, using the tool in an intuitive and easy way. All this makes the data quality is very high and that online researchers are able to develop strategies for customers with a degree of precision hitherto unpublished. china anne mcclain bio
Offers multiple options: see details of the products (composition, recommendations for use, etc.), limiting the number of products to buy, purchase budget limit, to measure not only how many units are sold in a linear but also frequency with which the products are tested and returned to the shelf, or placed in the car and then returned to the shelf, etc.
Test of packaging: the virtual supermarket allows us to determine if a redesign of our packaging may or may not increase sales, how our product stands out on the shelf, what claim could use to differentiate ourselves from the competition, etc.
Test of advertising effectiveness: the consumer accesses the virtual supermarket and your last purchase is recorded china anne mcclain bio in the product category of interest. It is then subjected to advertising impact and remeasured purchase intent through virtual super for effectiveness.
Qualification of Respondents: china anne mcclain bio declarative purchase often overestimate the marks more visible. Through virtual super we qualify realistically the type of consumer, we see references to actually buy.
We believe that virtual china anne mcclain bio super 2.0 is now the best online tool for analyzing the buying behavior. Allows us to make predictions BUENISIMAS strategic quickly and efficiently, and certainly encourages collaboration between the manufacturer and retailer in regards to market research. And you, what do you think? Do you you pass the virtual supermarket?
In Canalsondeo we are passionate about our work and enjoyed sharing ideas, new methodologies, market trends and experiences. This blog was created for professionals like you looking for developments in the field of research from a critical perspective. CATEGORIES General Qualitative Research Quantitative Research Online Reputation RECENT ENTRIES Leveraging the super-consumers Objective: Incentives engagement measure 2.0 of the transaction to the voices that speak of emotions china anne mcclain bio Innovation, an open game to all links CANALSONDEO relationship - Research online markets Netbrand-Online china anne mcclain bio Reputation Management
2011 CanalSondeo. All dereches reserved.
In 2007, an article appeared in the Wall Street Journal, "A Virtual View of the Store Aisle", in which they talked about using that Kimberly-Clark had made the 3D computer representation to simulate a space trade as a tool for business research and development, allowed china anne mcclain bio many technology professionals knew who had actually been present for two decades. Companies like Procter & Gamble, Goodyear had Intel or experimenting with various types of computer simulation since the early 90s, and Professor Raymond china anne mcclain bio Burke, a professor at the School of Business at Indiana University, he started working with virtual environments and the late 80.Ya heavily into the second decade of 2000, we can say that the virtual supermarket and especially its online version is becoming a standard in both the field of market research and in planning retail. The reason? Before the existence of this tool, shopper research projects required mount "theaters of purchase", Studies in physical environments in which the behavior of shoppers watched in context "from behind a mirror." And although this type has been dynamic and effective, its high cost and slow drawing conclusions method makes it unsuited to the demands china anne mcclain bio of the current script.
It is a fully customizable china anne mcclain bio online virtual trading environment, built to the respondents "buy" in a competitive context (packagings can compare prices, sizes, china anne mcclain bio brands) china anne mcclain bio in the same way they would in a real setting. Participants can select and buy with a single click, using the tool in an intuitive and easy way. All this makes the data quality is very high and that online researchers are able to develop strategies for customers with a degree of precision hitherto unpublished. china anne mcclain bio
Offers multiple options: see details of the products (composition, recommendations for use, etc.), limiting the number of products to buy, purchase budget limit, to measure not only how many units are sold in a linear but also frequency with which the products are tested and returned to the shelf, or placed in the car and then returned to the shelf, etc.
Test of packaging: the virtual supermarket allows us to determine if a redesign of our packaging may or may not increase sales, how our product stands out on the shelf, what claim could use to differentiate ourselves from the competition, etc.
Test of advertising effectiveness: the consumer accesses the virtual supermarket and your last purchase is recorded china anne mcclain bio in the product category of interest. It is then subjected to advertising impact and remeasured purchase intent through virtual super for effectiveness.
Qualification of Respondents: china anne mcclain bio declarative purchase often overestimate the marks more visible. Through virtual super we qualify realistically the type of consumer, we see references to actually buy.
We believe that virtual china anne mcclain bio super 2.0 is now the best online tool for analyzing the buying behavior. Allows us to make predictions BUENISIMAS strategic quickly and efficiently, and certainly encourages collaboration between the manufacturer and retailer in regards to market research. And you, what do you think? Do you you pass the virtual supermarket?
In Canalsondeo we are passionate about our work and enjoyed sharing ideas, new methodologies, market trends and experiences. This blog was created for professionals like you looking for developments in the field of research from a critical perspective. CATEGORIES General Qualitative Research Quantitative Research Online Reputation RECENT ENTRIES Leveraging the super-consumers Objective: Incentives engagement measure 2.0 of the transaction to the voices that speak of emotions china anne mcclain bio Innovation, an open game to all links CANALSONDEO relationship - Research online markets Netbrand-Online china anne mcclain bio Reputation Management
2011 CanalSondeo. All dereches reserved.
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