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The founder Björn Sjut, Tim Nedden and Jan Bechler go with Navinum, a wine webshop, at the start. Make Budding wine lovers online information on taste preferences, whereupon matching wines to be determined. We spoke with Jan Bechler on the business idea, users recommend delicious drops based on their personal taste wine and then tested Navinum itself the product checker can be found on the second columbia distributing page.
January Bechler of Navinum: We are three founders. Björn Sjut was previously Chief Marketing Officer at be2 and c-date, two of the largest dating columbia distributing sites. Tim Nedden has worked before Navinum at Gruner + Jahr in product management of stern.de and I was active before the founding of Axel Springer in the digital venture unit.
Navinum is a new platform in the wine e-commerce. More and more people buy their wine on the Internet, at the same time but few consumers columbia distributing are familiar with wine, and are overwhelmed in selecting the right wine.
Navinum get to know the wine tastes of the user and helps him to always buy the right wine: online at Navinum.de, thanks to our app but soon also in candle-lit columbia distributing dinner in the restaurant or in the supermarket.
January Bechler of Navinum: We have completed our three founders MBA at the Hamburg Media School columbia distributing together several years ago. Even then we came up with several ideas for starting. However, we have yet initially opted for jobs in companies, at the same time us has the idea of a common foundation never released. However, we have increasingly replaced on new digital trends and business ideas and eventually developed the idea for Navinum.
For-Gründer.de: Before it comes to ordering, wine lovers have the opportunity to create your own flavor columbia distributing profile. The answers to seven questions wine recommendations are then generated. How does the selection columbia distributing of wines?
January Bechler of Navinum: The taste of the users is our primary focus. We ask our users some specific questions columbia distributing about their wine taste. Users can Navinum to also reveal their favorite wines and of course evaluate columbia distributing their wines. This information about the user, we bring along with dozens of data about each wine and expert ratings to the wines. columbia distributing At the end stands behind columbia distributing Navinum both the knowledge of wine experts as well as an algorithm. The combination of the two provides the recommendations columbia distributing for our users together.
January Bechler of Navinum: First, the wine market is huge, in Germany alone, almost 8 billion euros. So it is natural that there are many providers and innovative concepts here. Navinum can concentrate only provider columbia distributing entirely on the taste of the user. Normal shops and vendors always have their own range of products that they sell off and offer the user, regardless of whether it tastes the user or not.
In Navinum we do not have a range, but give orders for our partners so that we can provide the taste of the user at the center as an independent platform ever.
We see these providers not as a competitor but as a partner for Navinum. We ourselves are not a dealer, but aggregate the range of many retailers and help them to generate additional revenue online. We want to be the biggest columbia distributing performance channel for online wine merchants of all kinds, like HRS or booking.com for the travel sector.
January Bechler of Navinum: we ourselves have made the seed funding. In December 2012, a total of four investors have Navinum supported, including Paua Ventures, Otto Capital Partners Corp. and Grey. After the business