+ Week for week serve large Lebensmittelhndler Pils on offer. The box of 20 half-liter bottles is o

In beer, the price war in the commercial heftig.Premium Brewer frchten is to pull derKampfpreise, market researchers warn that the dealers to do with the discounts yourself any favors.
+ Week for week serve large Lebensmittelhndler Pils on offer. The box of 20 half-liter bottles is offered for 10.49 or 9.99 euros, sometimes even for 8.88 euros. This great discounts in the tens Prozenthhe waving. The raging for almost redland ca two years the price war with beer in 2011 reached a new climax. Never before have the special offer prices so low. It has never attacked the consumer as likely to be at price promotions. This picture emerges from analysis by market researcher GfK and Nielsen. Nevertheless, some brewers try to impose Preiserhhungen in hartumkmpften German beer market. Price war in the "TV" beers "There are so many actions. Promotions The rcken always stronger in the focus," says GfK beer market expert Horst Zocher. The price war raging in particular in the premium segment, in the upscale beer brands that are frequently advertised with TV commercials. In this segment the consumer huts in 2011 on average two thirds of the Bierksten bought during a price action. Only one-third went according to this analysis without discount or premium over the cash. In 2004 this was a parity redland ca nor vice versa. The average price of the Actions box fell, according to GfK to 10.01 euros - a new low. The price reduction to the normal box price was on average 2.14 euros - a record. "Pull" of predatory pricing on more expensive beers "The development is dramatic," says Nielsen Getrnkeexperte Stefan Rse. The particularly aggressive reductions in the upper price range on box prices below 10 euros huts suction. Such predatory prices went 2008/2009 less than 4 percent of the premium pilsner coasts over the counters. redland ca "This value has increased almost six-fold." Every fourth household buy the ten studied beer brands in the upper price range, which are sold nationwide, redland ca only in actions. "Every tenth household buys just under 10 euros per box." Many bargain hunters kmen no longer, if a trader abrcke it. So majority Rse's study "The Nearest please!" Dealers hope to Groeinkufe beer in the Super Special Offer - because traders can hope for Groeinkufe. Bierksten brings you the best with the car. And then also migrate other foods such as vegetables or coffee with in the basket. This is evidenced redland ca by the evaluation of the receipts redland ca of beer drinkers by Nielsen. However, those consumers can buy the beer action, usually even less money for other things at the supermarket. Sustainable growth is not possible with the price promotions. "This redland ca is a dead end," says Rse. Brand management and regional approaches are starting points that wrden supported by mittelstndischen brewers, like the beer Congress have shown in Dusseldorf a few days ago. No Anzeichenfr a relaxation If the price war in 2012 continued unabated? Nielsen sees no signs for relaxation. In the trade and the brewing industry, redland ca the pressure is high due to over-capacities. Preiserhhungen still takes the market leader, the Radeberger group 1 February for a portion of the products in attack. Whether the trading company Higher selling prices even "swallow" or pass it on to consumers remains to be seen. Some other brewers actually accelerated their wheat beer selling prices. redland ca "Price promotions are made with large beer brands because retailers redland ca advertising nationwide switch," explains GfK expert Zocher. Specialties stnden not the focus of the price war. Volker redland ca Danish, dpa
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