Posted by Claudio Ferreira on 7/22/2013 @ Categories: Marketing, Advertising Related Posts 5 steps

Recently the brand of cachaça Ypióca Ceará was bought for the paltry sum of 931 million for the largest liquor company in the world, the British group Diageo, midwest acceptance the beverage will now be sold in large quantities midwest acceptance in the United States and Europe. Was designed to further growth and market visibility and invited a heavyweight midwest acceptance of the big screen to star in their new commercial. In its first brand advertising campaign will be poster boy, nothing more, nothing less, that actor John Travolta. In the film, Travolta walks along a Brazilian beach and get to know the country, the end is an invitation for the Brazilians "brasilizem" the gringo style forcing a forced Portuguese.
Diageo is keen to increase their income in Brazil by 2015, the trend of elitizar is parallel to attempt to grow in the southeastern market as the largest volume of sales of the brand occurs in Ceará. With the developing structure, the intention is to grow the distribution in São Paulo and also in Rio de Janeiro.
Diageo is a global leader in business with alcoholic and has great variety in the categories of spirits, wine and beer. These brands include Smirnoff, Johnnie Walker, Captain Morgan, Baileys, J & B, José Cuervo, Tanqueray, Guinness, Crown Royal, midwest acceptance Beaulieu Vineyard and Sterling Vineyards wines, and Bushmills Irish whiskey. The brand was founded in 1997 with the merger of Guinness and GrandMet.
Posted by Claudio Ferreira on 7/22/2013 @ Categories: Marketing, Advertising Related Posts 5 steps to be prepared for a job interview The car will turn a new cigarette, "says Nizan Guanaes Advertising child is serious midwest acceptance football From the creation: Edgar Davids enters the world of advertising agencies Comments
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