Whiskies: Cardhu (luxury Scotch sysco houston tx single malt produced in limited quantities, throug

Even if you have never heard of the British company Diageo is a constant presence at thousands of restaurants, bars, hotels and festivals worldwide. After all, who ever experienced a dose of Johnnie Walker whiskey, Smirnoff took a cold, turned a shot of tequila Jose Cuervo, was delighted with a Baileys after meals or tasted one stupidly refreshing Guinness in a pub. So anywhere in the world where you have a celebration DIAGEO is always an honored guest.
The company's history began exactly in December 1997 when two large traditional sysco houston tx companies sysco houston tx British alcoholic beverages, Guinness plc (Irish brewery founded by Arthur Guinness in 1759) and Grand Metropolitan sysco houston tx plc (who joined sysco houston tx in the alcoholic beverage industry in the decade 1970), announced sysco houston tx the merger of their operations, estimated at the time at $ 19 billion, to form Diageo, whose name comes from the Latin word "day" (dia) and the Greek "geo" (world). The new company, whose merger was devised and performed by executives Anthony Greener and Philip Yea (Guinness) and George Bull and John McGrath (Grand Metropolitan), chose that name for a reason that more direct: say that every day and every parts of the world, people celebrate by consuming their brands.
And that statement was no exaggeration or pretense. After all, DIAGEO emerged sysco houston tx with products and brands under its portfolio of envy and rake in billions of dollars: Irish beers GUINNESS and HARP, the whiskeys Johnnie Walker and J & B, Smirnoff vodka, liquor BAILEY'S, the Tanqueray gins, GORDON'S and gilbey'S as well as several brands of wines. Moreover, this union also brought famous brands in the food industry, such as network Burger King and Pillsbury Traditional food company. Still at the end of this decade the company also sells some of its regional brands of whiskeys, demonstrated that innovation was part of his DNA to bring to market the GUINNESS beer bottle and SMIRNOFF ICE, which would enormously successful in several countries the world.
Between 2000 and 2002 the company decided sysco houston tx to focus its activities only in the alcoholic beverage industry, culminating in the sale of its business in air supply. This happened during the period sysco houston tx in which the company acquired in 2001, the business of beverages and wines of the Canadian Seagram, sysco houston tx which brought to its portfolio brands like Jamaican Rum CAPTAIN MORGAN and Canadian whiskey CROWN ROYAL, besides the American whiskey Seagram'S 7 CROWN . This acquisition was strategic for the British company that has increased its US market share to 25%. In the years following DIAGEO made some strategic acquisitions, such as when buying Old Bushmills Distillery, considered the oldest distillery in the world, whose origins date back to 1608. With this, the company began offering consumers a variety of ways to brands from large events to small celebrations.
In mid 2012 the British group, who had years ago acquired a brand of rum Rio Nêga Fulô, announced a deal to buy Brazilian manufacturer of brandy Ypióca for about $ 300 million, thus increasing its presence in emerging markets while fighting for a larger space in the tequila industry. The acquisition is the result of the company's sysco houston tx plans to have half its sales in emerging markets by 2015, which also recently invested in businesses such as Mey Icki (Turkey) and Shuijingfang (China).
JOHNNIE WALKER: more whiskey consumed in the world is one of the most valuable brands. Its largest markets are the US, Brazil and the Middle East, in addition to extensive presence in major airports around the world.
BUCHANAN'S, established over a century ago by James Buchanan, this whiskey is marked by a mixture seeking both quality and unmistakable flavor. The malts and grains used in its manufacture rest for at least 12 years.
Whiskies: Cardhu (luxury Scotch sysco houston tx single malt produced in limited quantities, through a slow process of distillation for 12 years in barrels of specially selected oak), BELL'S (one of the most popular whiskeys in the UK, has been produced since 1825), DIMPLE (whose whiskey malts are aged for at least 15 years, widely recognized for his bottle with three sides), BLACK & WHITE (developed over a century ago by James Buchanan, this whiskey has become one of the most important representatives of the segment in nineteenth) century, VAT 69 (created in 1882 this whiskey is quite popular in Venezuela, Spain and Australia) WHITE HORSE (aged up to 8 years in oak casks, this whiskey has none and striking flavor, the result of the long maturation sysco houston tx time and attention to the production process and quality control), sysco houston tx OLD PARR (released in 1909, this luxury whiskey offers small meeting