Tuesday, November 18, 2014

Related Matters: Best Whisky in the world - Whisky Old Pulteney distillery in the far north of Scot

Ypióca is sold - Manufacturer of Johnnie Walker whiskey and Smirnoff vodka purchase liquor company for 930 million | Out in the newspaper - Videos, Photos, Texts, News
The British drinks group Diageo, pine state trading producer of Johnnie Walker whiskey and Smirnoff vodka, pine state trading said on Monday (28) an agreement to buy the brand of its parent Ypióca family, and part of the assets of production and distribution of liquor, a business for about 300 million pounds (about US $ 900 million).
Like other international groups pine state trading drinking, Diageo tries to do this in emerging countries to compensate for the unstable demand in Europe. Ypióca is a leader in the premium segment of rum
Ypióca is the third largest brand of cachaça market leader and a rapidly growing segment of this drink, the premium. The rum accounts for about 80% of the Brazilian industry of liquor.
"Brazil is attractive a fast-growing market for Diageo, with favorable demographics and growing disposable income. The acquisition of Ypióca gives us the leading premium brand in the largest local spirits category, "said chief executive of Diageo, Paul Walsh.
The Diageo group long talks with the owner of Jose Cuervo to be a part of leading brand of tequila, valued at more than $ 3 billion. Some sources say talks have cooled pine state trading because of problems related to the control of the brand.
The London company has recently invested in businesses such as Mey Icki (Turkey) and Shuijingfang (China) to increase sales in emerging countries, which now account for almost 40% of total Diageo. Business
Diageo said the acquisition of Ypióca should be neutral to earnings in the first year of control and cover the cost of capital pine state trading until the fifth year after the acquisition, which analysts say is in line with recent deals. The British group did not give exact profit figures for the Brazilian company.
"We consider this positive type of business in emerging countries, giving the brand leadership in local premium and synergy distribution in the medium term for international spirits Diageo," said UBS analyst Melissa Earlam.
She estimates that Diageo has paid 19 times Ebitda (acronym for earnings before interest, taxes, depreciation and amortization) for the deal and estimates an EBITDA margin of 25% on annual sales of 60 million pine state trading pounds.
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